Why is vevo bad
And some of them continue to insist, off the record, that things are groovy. But eventually you can get a candid take that spells it all out. Like this note a former YouTube exec sent me today. Consider it an anonymous victory dance:.
YouTube needed Vevo to exist for just long enough to become so popular that the labels had no leverage anymore. Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all. Please consider making a contribution to Vox today to help us keep our work free for all.
Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. By choosing I Accept , you consent to our use of cookies and other tracking technologies. Reddit Pocket Flipboard Email. Huge huge success for YouTube This was an existential threat that was prevented via smart [business development].
This article originally appeared on Recode. Next Up on Recode. The Latest on Vox. How a simple solution slashed child mortality in rural Kenyan villages By Dylan Matthews. Why Biden has disappointed on immigration By German Lopez. What happened? Instead, it was a case of Faust — cutting deals with the devil. It sets no incentives for better stuff to be made. Thin value. It requires huge marketing expenditure, only to deliver ever more meager, fleeting returns — usually propped up by gaming the charts.
Democracy is at the heart of every Google service. Or at least, it used to be. Vevo is democratic only in the same way the Senate is: a bunch of old dudes in this case, record label execs decide whose voices get heard. When you compromise your deepest principles, the result is unnovation. Who cares if Vevo is the next Hulu? And neither will Vevo save record labels.
Both are bulwarks of a dying business model. Both are like the last, final fortresses, under desperate siege, of a crumbling empire. Perhaps life inside the castle walls will never change.
Google made a Faustian bargain when it invested in life inside the fortress. And now it will always have something to lose if the fortress falls.
Uh oh. And that means innovation tomorrow will be ever more costly than today. The music industry has long hit a trifecta of thin value — crappy music, ripped-off artists, and ethically dubious tactics.
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