How does arbitron ppm work

She was between jobs a year ago when she was approached by Arbitron. They said they'd had difficulty finding people in this area in my age range. She had never heard of Arbitron but, after checking out the company, agreed to be a "panelist.

And you're entered in contests for gift cards from Amazon or Visa. It's not a lot; it's just a little extra. Soon, Sprauve was earning her keep. I didn't find it that intrusive. But I wouldn't take it to some occasions, like out to dinner, and they want you to wear it all day, from the time you wake up until you go to bed, and to wear it on your person.

You can't just leave it in your purse. And they pick up on it. They'll call you the next day or night and say, 'Hey, you weren't wearing it for 15 minutes yesterday. And if a panelist wasn't home one night? That's what the portable recharger is for. Out-of-town trips required a heads-up to Arbitron headquarters. The company, she said, didn't address the issue of accuracy, of panelists picking up signals of stations they had not chosen to hear.

After joining her current company, Sprauve felt less at ease wearing the meter. And it was bulky. But, she noted, the PPM impressed some of her friends. Random notes: KKSF Perry, who's been doing weekends, is heard from 7 to midnight, while Carlisle will handle weekend shifts and do fill-in work.

Dito gathers three sports scribes and broadcasters every day - "all my friends in the media. It's fast-paced. If you don't have an opinion, don't come in. Sponsored Links. Arbitron's Portable People Meter image Most of the story is about the how the ratings business is changing right now, but the New York Times Magazine had a little something today about how Arbitron, a company which measures radio station ratings, is currently testing the Portable People Meter, a pager-like two-inch by half-inch gadget that is supposed to be able to track all the media you're exposed to throughout the day.

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